Google Maps marketing across all 26 counties

SEO for Law Firms in Ireland

For solicitors who want enquiries for the work they do best.

SEO for law firms in Ireland that want more enquiries for specific practice areas. We build clear pages for conveyancing, family law, wills and probate, personal injury and business law, manage your Google Business Profile and earn links from Irish sites people trust.

  • No setup fee
  • No lock-in
  • 26 counties
Two people reviewing and signing documents at a desk
5,030law firms in Ireland
5,030law firms in Ireland
2,608of them in County Dublin
Practice areaseach searched on its own
Law firms in Ireland

Law in Ireland

2,608law firms in County Dublin

Ireland has 5,030 law firms, and 2,608 of them are in County Dublin. Outside Dublin, most towns have several practices competing for the same conveyancing, probate and family law work.

People rarely search for "solicitor" alone. They search for the problem: buying a house, making a will, a separation, an injury, a dispute with a landlord. Each of those needs its own page and its own answer.

Law firms often work alongside accountants on probate and business matters. Our SEO for accountants page covers that profession.

Map pack and profile

How law firms win the map pack

Three things decide which firms appear for a local legal search.

Category

The right category

Solicitor, law firm or a specialist category, chosen for the work you want most.

Pages

Practice area pages

A clear page for each area of law, linked from the profile.

Trust

Reviews and credentials

Client reviews, answered professionally, and clear details of who you are.

Our service

Our service for solicitors

What we do each month for solicitors.

Practice area pages

Conveyancing, family law, wills and probate, personal injury and business law.

Profile management

Categories, services, photos and professional review replies.

Question pages

Plain answers to the questions clients ask before they call.

Town pages

Pages for the towns and counties where you take clients.

Legal directories

Consistent listings on Irish legal directories.

Trusted links

Mentions from Irish business, community and professional sites.

Trust

Trust before the first call

Legal clients often feel anxious and short on time. They want to see that a firm handles their kind of matter, explains it clearly and has helped people like them.

Practice area pages, honest answers and professional review replies build that trust. Together with the profile, they form the core of local SEO in Ireland for professional firms.

Tall stacks of files and paper documents on a desk
5,030law firms in Ireland
Your first 90 days

What the first three months look like

  1. 1Weeks 1 to 2

    Profile and details

    Category, services and details fixed. Legal directory listings checked.

  2. 2Weeks 3 to 6

    Pages

    Pages for your main practice areas.

  3. 3Month 2 onwards

    Reviews and links

    Question pages, review requests and trusted links.

  4. 4Every month

    Report

    Enquiries and rankings compared month to month.

Mistakes

Mistakes we see most often

One page for all law

Every practice area squeezed onto a single services page.

Jargon

Pages that read like legal documents instead of answers.

No town pages

Firms serving a county but naming only their own town.

Ignoring reviews

Reviews left unanswered, or never asked for.

Results

Results from the same method

Bar chart of monthly Google Business Profile contacts for a laser clinic over seven months
Call tracking screenshot, cropped. Names, dates and paid rows removed.
Laser clinic · United States2,668

Calls, forms and texts from the clinic's Google Business Profile over seven months, with every month between 333 and 455 contacts.

Client results from overseas businesses, Google Business Profile contacts only. Past results show what the work has done for others, not what any one business will get.

Pricing

Plans and prices

Firms with one office start on Local. Practices serving clients across Leinster or Munster often choose National.

Kickstart
€295 one-off

A fast fix for a profile that is set up wrong or missing.

  • Full local SEO audit
  • Google Business Profile rebuild
  • Eircode and citation clean up
  • Written 90 day plan
Choose Kickstart
Local Start here
€179 a month

For a business serving one town or county.

  • Google Business Profile management
  • Irish citations kept current
  • 1 local page or article a month
  • 10 tracked search terms
  • Monthly report
Choose Local
Ecommerce
€329 a month

For Irish online shops selling across the country.

  • 2 product or category optimisations a month
  • Technical checks
  • 15 tracked search terms
  • Monthly report
Choose Ecommerce
National
€449 a month

For businesses covering several counties.

  • 2 county or service pages a month
  • 2 links a month
  • AI answer check
  • 30 tracked search terms
  • Monthly report
Choose National
No VAT addedRolling monthly, 30 days noticeNo setup feeCompare every package
Questions

Solicitors SEO, answered

The questions we hear most on this topic.

Ask us something else

We reply by email within one working day, 8am to 4pm Irish time.

hello@irelandlocalseo.comSend a question
Can solicitors advertise this way in Ireland?
Solicitor advertising is regulated. We write factual, informative pages and you approve everything before it goes live.
Which practice areas should we start with?
The ones that bring the most valuable work and have clear local demand, often conveyancing and wills.
Should we ask clients for reviews?
Many firms do, in a way that respects confidentiality. We help you set up a simple, appropriate request.
How long does SEO take for a law firm?
Practice area pages usually take three to six months to rank well.
Which plan suits a law firm?
Local for one office, National for firms across several counties.
Free audit

SEO for law firms starts with a free audit

SEO for law firms starts with your profile and practice pages. The free audit checks both within one working day.

No call needed. We only use your details to send the audit.